Last updated: 22 July 2026
1. Who we are
Car Dealers Leicester (“we”, “us”, “our”) is a used-car dealer based at 10 Huntsmans Way, Leicester, LE4 7ZG. We are the “data controller” responsible for your personal information under the UK GDPR and the Data Protection Act 2018.
If you have any questions about this policy or your data, contact us on 0116 493 0965 or info@cardealersleicester.co.uk.
2. Information we collect
Information you give us
When you contact us by phone or email — for example, to enquire about a vehicle, arrange a viewing or discuss a part-exchange — we collect the details you choose to share, such as your name, phone number, email address and any information about your enquiry or vehicle.
Information collected automatically
When you visit this website, we and our analytics providers may collect limited technical information such as your approximate location, device and browser type, the pages you view and how you arrived at the site. This is done through cookies and similar technologies (see section 4) and only where you have given consent.
3. How we use your information & our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Responding to your enquiries and arranging viewings, test drives or part-exchanges | Legitimate interests / steps to enter into a contract |
| Completing a sale and meeting our legal and record-keeping obligations | Contract / legal obligation |
| Understanding how visitors use our website to improve it (analytics) | Consent |
We do not sell your personal information, and we do not use it for automated decision-making.
4. Cookies & analytics
Cookies are small files stored on your device. We use them only to understand and improve how our website is used. When you first visit, a banner lets you Accept all or choose Essential only. Non-essential (analytics) cookies are not set unless you accept them, using Google Consent Mode.
| Cookie / tool | Purpose |
|---|---|
| Essential (site consent preference) | Remembers your cookie choice so we don’t ask again. Always active; no tracking. |
| Google Tag Manager | Manages which tags load, respecting your consent choice. |
| Google Analytics 4 | Anonymous statistics on visits and page views to help us improve the site. Set only with consent. |
| Microsoft Clarity | Aggregated insights into how the page is used (e.g. heatmaps). Set only with consent. |
5. Who we share your information with
We share personal information only where necessary, with trusted providers who act on our behalf:
- Google (Google Analytics & Tag Manager) — website analytics.
- Microsoft (Clarity) — website usage insights.
- Cloudflare — website hosting and security.
These providers may process data outside the UK; where they do, appropriate safeguards (such as international data transfer agreements) are in place. We may also disclose information where required by law.
6. How long we keep it
We keep enquiry information only as long as needed to deal with your enquiry and for our legitimate business and legal record-keeping. Analytics data is retained in line with our providers’ standard retention settings and is aggregated.
7. Your rights
Under UK data protection law you have the right to: access a copy of your data; ask us to correct or delete it; object to or restrict its processing; withdraw consent at any time; and request data portability. To exercise any of these, contact us using the details below.
8. Security
We take reasonable technical and organisational measures to keep your information safe. This website is served over a secure (HTTPS) connection.
9. Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it was last revised.
10. Contact us & complaints
Car Dealers Leicester, 10 Huntsmans Way, Leicester, LE4 7ZG
Phone: 0116 493 0965 · Email: info@cardealersleicester.co.uk
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.